This month is the month to discover Australian talent. Although we are all looking forward to the 2020 holiday collection of Mercedes-Benz Australia Fashion Week, we have not forgotten to pay attention to several outstanding designers outside the show.

Picture source: EmmaMulholland

Brand: Holiday by Emma Mulholland

Established time: 2017

Focus products: daily pattern T, avant-garde exaggerated pants, swimwear

The ready-to-wear brand Holiday byEmma Mulholland is deeply nostalgic for the sunny holidays of last summer. The product design is interesting and the colors are rich. It turns the casual T-shirts, sweatshirts and swimwear you may leave in your suitcase into everyday wear.

Since its debut at Mercedes-Benz Australia Fashion Week in 2017, Holiday has drawn inspiration from Emma Mulholland’s past vacation experience, the Australian coast and surfing culture in the 90s, bringing the beach into a new context. Emma Mulholland first launched the eponymous brand in 2011, which attracted the attention of celebrities such as Kanye West and MIA. However, she hopes to launch some casual and reasonably priced products, so that her already stable customer base will feel a deeper environmental sustainability Consciousness, resonance.

This is the case for the Holiday brand. The patterned hat T celebrates the sweet life, and the printed dress can be fitted with a T-shirt. Holiday's clothing imitates the leisurely and relaxed attitude of beach tourists, and does not take oneself too seriously-a practical dressing philosophy worth remembering.

Picture source: Arnsdorf

Brand: Arnsdorf

Established: 2006, relaunched in 2016


Focus products: basic products that keep up with the times, evening dresses that can be worn easily

In this era where everything is real-time, few designers are willing to sacrifice the speed of production for the sake of sustainable environmental protection, but a group of conscious consumers are looking up and thoughtful designers are listening. The main designer among them is Jade Sarita Arnott. Arnott re-launched her female-led Melbourne women's wear brand Arnsdorf in 2016 after experiencing a four-year industrial blank period.

For Arnott, the design of each series has two processes: the look and feel of the clothing is important, but the durability is equally important. Because of the understanding of the environmental footprint of clothing, the brand attaches importance to production history and the concept of cross-season, new products do not follow the general retail schedule, and the number of times is limited to minimize material waste.

Arnsdorf provides basic clothing with noble ideas for every ordinary woman. Jade Sarita Arnott uses hemp fiber, organic cotton and linen, and emphasizes that no synthetic fibers or non-biodegradable materials are required in the design. Her goal is to "create meaningful and durable clothing for women with both style and philosophy."

Picture source: Replica Project


Brand: Replica Project

Established: 2018

Focus product: Deconstructed and elegant from day to night

Although Replica Project is a less noticed brand, the industry is no stranger to designer Amanda Nichols. She has a rich experience. In addition to a long-term background in performing costumes, she also worked in a small studio in Paris, producing haute couture costumes for Givenchy and Schiaparelli.


Amanda Nichols studied at the Institute of Fashion Design at the Royal Melbourne Institute of Technology. Her master's degree series debuted at the Melbourne Fashion Festival earlier this year, drawing inspiration from historical archives and reimagining the past in the present design. The tribute to the late designer has created a womenswear design that transcends the times without departing from the contemporary background, and maintains a sense of sustainable development.

For AmandaNichols, the first series of ReplicaProject is proof, because the material used in the series of clothing is "dead raw material [cloth]...nylon made from plastic waste and discarded fishing nets from the sea." Replica Projects was exhibited at the Designers Exhibition at the National Gallery of Victoria in Melbourne in 2019. It is an innovative brand that uses waste and makes old things look new (and cool).

Picture source: Valet Studios

Brand: Valet Studios

Established: 2017

Focus products: earrings and accessories that make people feel happy

The retro trends of the 1990s and 2000s that infiltrated popular shows have overflowed, and even accessories have been involved. Therefore, Valet Studio has become the most popular earring and hair accessories brand nowadays. Valet Studio is based in Sydney and is the second brand of Ana Piteira, founder of Reliquia accessories.

Ana Piteira seeks inspiration from heirlooms, uses antique designs to trigger our sentimental emotions about jewelry, and uses the effect of hand-pouring resin to create unique works of color, texture and tone. Ana Piteira believes that the thinking behind this female-led brand is to create daily wearable jewellery for women and adhere to the concept of empowering with accessories.


Hairpins, earrings and bracelets (and bags later) are not only affordable but also very eye-catching. It can be worn alone or mixed.